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Latest articles
View allM&A Synergy Cases: Where Most Analyses Fall Apart
Synergy numbers are easy to generate and almost always wrong. Here's the discipline that keeps them honest.
Pricing Strategy Under Demand Uncertainty: A Case Walkthrough
When you don't trust the demand curve, the right move isn't a better estimate — it's a different pricing structure entirely.
How to Frame a Market-Entry Case Like an MBA Consultant
The four questions that separate a structured market-entry recommendation from a guess dressed up in slides.